Client project 31 s Animated logos & identityClient project
Asoukaa — Animated logo
A 7-second animated signature where every part of the logo comes alive: the tile, the A, the speed swoosh, the three speed lines and each letter of Asoukaa, in the brand colours.
- Duration
- 7 s
- Format
- 1:1 · square
- Type
- Animated logos & identity
- For
- Asoukaa brand
Objective
Convey speed and simple delivery without altering the official logo.
Context
The brand has an app-style logo (the orange “A” with speed lines) and a tagline, “Le shopping, simplement.” (Shopping, made simple).
Initial need
Have a short animated signature to place at the start or end of the brand’s videos.
Our solution
The official logo is split into layers and animated piece by piece: the orange tile lands with a slight bounce and an amber ripple, the A rises, the speed swoosh draws itself with a glowing tip, the three lines slide in from the left, the letters appear one by one, then a light sweep crosses the logo and the tagline “Le shopping, simplement.” writes itself on a warm white background, with sound design synced to every move.
- Preparing the logo from the official file
- Designing motion and timing
- Ripple and shine effects
- Tagline animation
I want a video in this style
We use this project as a reference and adapt it to your brand, product and budget.
