“What if you could read minds?” — Motion design

Objective

Hold attention to the last second with pacing, typography and strong art direction.

Context

A storytelling video for social media built around one question: what would happen if we could hear other people’s thoughts?

Initial need

Illustrate abstract ideas (overload, relationships, power, silence) without filming, in a captivating way.

Our solution

A neon world on a night background, multiplying thought bubbles, symbolic characters, word-by-word kinetic typography and numbered chapters.

• Neon art direction
• Synchronised kinetic typography
• Character and bubble animation
• Four-chapter structure